The Brand Development Process


Brand and logo development is a process. When deciding on how you want your business to be visually represented, I suggest you take your time. Your logo should reflect your mission, your approach, and showcase some the DNA of what makes your business successful. It should also be simple.

How do you do this? Fortunately, typography allows words and characters to have personality. You can choose a typeface that suggests moving forward, working hard, or making customers happy. Let me help you find the perfect solution for the face of your business.


Things to consider in the process:

How well does your logo read small? Is your logo legible? Does it hold its lines in fine print?

Does your logo translate to applications like embroidery or stencil?

Do you want several iterations of your logo for different applications (e.g. stacked, linear, circular)?